Rapid Prototyping - CSS Health Insurance
Customer
CSS Kranken-Versicherung AG
https://www.css.ch
Technologies
Figma
Disciplines
Design Thinking Process
Prototyping
Agile Project Manangement
From idea to prototype in just a few weeks thanks to design thinking
Efficient Innovation Process
We were allowed to be part of the innovation process of CSS Health Insurance and, in a multidisciplinary team of Sitewerk and CSS experts, design digitally supported products and services in the form of a physical and a clickable prototype and test them on selected end customers.
«In der Zusammenarbeit mit der Firma Sitewerk in unserem Innovationsprojekt zum Thema Mental Health waren wir nicht nur beeindruckt von der Professionalität und Expertise des Teams, sondern auch von ihrem Engagement und der Fähigkeit, sich rasch in komplexe Themen einzuarbeiten. Der ungezwungene und respektvolle Umgang auf Augenhöhe schaffte eine Atmosphäre des Vertrauens und der produktiven Zusammenarbeit. Besonders hervorheben möchte ich den regelmässigen Austausch, den Sitewerk mit uns pflegte, um den Fortschritt im Projekt kontinuierlich zu überprüfen. Diese Transparenz und Offenheit haben wesentlich zum Erfolg unseres Projekts beigetragen. Wir können Sitewerk wärmstens weiterempfehlen und freuen uns auf zukünftige Projekte mit ihnen.»
Patrick Wilhelm, Head of Innovation CSS
Since almost no products and services are created today without digital components, the interdisciplinary project team was put together with complementary expertise from both companies. CSS provided industry-specific know-how with insurance experts and innovation managers, which Sitewerk complemented with user experience, requirements and software development specialists.
This symbiosis of business and IT knowledge enabled a holistic and iterative approach from the 1st phase of the design thinking process (see graphic) , which considers technical aspects, user needs and business goals simultaneously to develop a solution that is both user-friendly and technically feasible.
The Design Thinking Approach in the Project
Within the framework of the specified strategic and thematic thrust "Mental Health", the priority focus group in this health-related area was first examined in more detail in the Problem-Solution-Fit phase. These were divided into different life phases and analyzed in more detail on the basis of interviews with target group-specific persons. In this way, their pain points (Pains) were systematically identified and documented.
Subsequently, a large number of ideas were collected, documented and prioritized in joint creative workshops in order to neutralize these pain points and at the same time achieve the business objectives. The most promising ideas, according to the defined criteria catalog, were refined and further elaborated in idea briefs.
«Sitewerk unterstütze uns bei der Entwicklung eines neuen Produktes. Ihre Experten haben unser internes Projektteam mit ihren UX und Softwareentwicklungsfähigkeiten ideal ergänzt. Zusammen konnten wir Kundenprobleme und Lösungen aus verschiedenen Perspektiven betrachten und angehen. In kurzer Zeit wurde in Figma ein klickbarer Prototyp umgesetzt, der es uns ermöglichte, erste Nutzer direkt mit dem Produkt interagieren zu lassen, was uns wertvolle Insights brachte. Ich danke dem Sitewerk Team herzlich für die gute Zusammenarbeit und ihren Einsatz!»
Isabelle Rüthemann, Innovation Manager CSS
What is Design Thinking?
Design thinking is a creative and iterative approach to product development that is widely used in agile software development and rapid prototyping. Design thinking emphasizes user needs and follows a multi-step process that includes understanding, observing, defining, ideating, prototyping, and testing. This results in the development of innovative solutions that meet user requirements. In agile software development, these approaches are integrated to enable rapid iterations of prototypes and ensure user-centric design. As a result, innovative and user-friendly products and services supported by software solutions can be efficiently developed and quickly iteratively tested on the market.
«Der ganze Prozess von "der grünen Wiese" bis hin zum Testing des Prototypen ist spannend und macht viel Freude. Besonders, wenn man sich mit einem wichtigen und hochaktuellen Thema der Gesellschaft auseinandersetzen kann. Wir durften die betroffenen Personen befragen und konnten das Gehörte direkt in unsere Ideen miteinfliessen lassen. Die Brainstorming Sessions waren sehr kreativ und haben vielversprechende Ideen hervorgebracht.»
Jasmin Von Arx, UX & Digital Consultant Sitewerk
You might also be interested in
5 aspects that influence user experience
Do I like what I see? Am I having fun using it? Can I build trust? Are my expectations met? These are all aspects that more or less consciously contribute to the user experience and influence how well a product works for users and whether they would and want to interact with it again.
Part 1: What is agile software development?
Agile software development has been a strong trend for several years and there is almost no way around it as a customer or as an agency in the digital industry. In order to implement complex software projects in today's very fast-paced world, agility is a must. In this three-part blog series you will find out what pitfalls there are when introducing agile software development and what you have to watch out for.
What actually is UX design?
UX design starts with the user. It is about the experience that the user has when interacting with a system, product or service of a company. Only those who understand exactly what the user wants and what their goals are can develop a good product for them.
Digitization
«If you digitize a crap process, you end up with a crap digital process». In other words, digital transformation is neither a "silver bullet" nor does it solve all of a company's problems. However, if you use digital tools in a targeted manner, they can bring the decisive advantage over the competition.
Blog